MINDANAOKINI was created to showcase the development initiatives of various society building movements in Mindanao. These include the socio-economic trends, opportunities, and challenges.

The word "Mindanao + Kini" has a diversity of connotation to various local languages and cultures of Mindanao indigenous people. But the significance is categorically mean "Mindanao existence" - the inherent land of struggle and good fortune.

MINDANAOKINI aims to contribute new insights of development paradigm by providing civic education and advocacy support to local governance efforts to create a congenial environment for economic security, cultural freedom, and political harmony.

MINDANAOKINI envision as key contributor to conduct researches and maintain databank on socio-economic issues, and produces learning materials for capacity development of human and social capital at the grassroots community. Likewise, all services will be accessible to international community through social networking.

MINDANAOKINI adheres to fight against poverty that has been underlying concerns in many urban centers and cities especially in Mindanao. Thus, the strategies to combat poverty are adopted through the four pillars of development known as the SEED (Security, Equity, Empowerment and Decentralization) thematic concern.